Tom Hayden · communications + digital experience
Make digital experiences clearer, more useful, and more human.
I work where communications, content strategy, websites, and member experience meet—turning complicated information and disconnected tools into things people can actually use.
One person. One coherent experience.
People should not need to understand an organization’s technology stack to find the current resource, register for an event, get help, or connect with their local. A strong digital platform makes complexity disappear.
Connect the experience
Identity, communications, events, resources, and local participation should work together without forcing people to manage multiple accounts.
Enter once, publish everywhere
Keep important information structured, current, and owned—then use it across the web, email, portals, and local communications.
Measure usefulness
Look beyond traffic. Did people complete a task, discover the right answer, and get communication that was relevant to them?
Systems thinking, with a storyteller’s instinct.
Content governance that lasts.
Ownership, review dates, retirement paths, broken-link monitoring, and honest “current as of” signals.
Frictionless identity.
Reduce the friction of access with thoughtful sign-in, role-aware context, and top-task design.
Tools that help people do the work.
Useful, secure local context—not a pile of arbitrary fields or disconnected workflows.
Real work belongs at the center.
These are designed to become case studies as links, clips, screenshots, and stories are added.
[Site or campaign name]
Challenge → move → result → what I learned. Add a live link, a strong visual, and the audience served.
[Article, speech, feature, or newsletter]
Show the brief, the editorial decision, and why the story mattered.
[Campaign or channel]
Strategy, voice, community, platform rhythm, and performance.
[Visual story or assignment]
Concept, shooting, edit, distribution, and impact—ready for a reel or still image.
[Situation]
Audience, facts, message discipline, timing, response, and the lesson learned.
[Initiative]
Cross-functional coordination, editorial judgment, calm under pressure, and what shipped.
“The best digital work feels simple on the outside because someone cared deeply about the system underneath.”